McCann Global Health and Africare   |   Oct 14, 2016
Type: Market Assessments
Topic: Adoption, Consumer Segmentation, Fuels, Cooking Industry Catalyst, Stoves
Country: Nigeria

McCann/Africare was selected to partner with the Alliance to develop a behavior change communications campaign to bolster the LPG cookstove demand in two states in Nigeria. McCann/Africare conducted a landscape analysis of current the LPG cookstove market in Nigeria, to assist in developing an evidence-based communications strategy, creative campaign, and community mobilization program, to strengthen the uptake and correct and consistent use of LPG cookstoves.