May 01, 2015
Type: Market Assessments
Topic: Consumer Segmentation, Market Assessments
Country: Guatemala
The goal of the study was to facilitate LPG scale-up among Guatemalan households with easy access to LPG. To reach this goal, the study pursues two objectives: 1. Identify key motivators for LPG use among urban and peri-urban households already using LPG. 2. Explore ways corporate and institutional programs can facilitate LPG adoption and scale-up among employees.