Sep 01, 2015
Type: Market Assessments
Topic: Consumer Finance, Consumer Segmentation, Market Assessments
Country: Kenya
The Global Alliance for Clean Cookstoves (GACC) selected Arc Finance (Arc) to undertake a study on consumer financing mechanisms for clean cookstoves that was designed to identify partners and financial products with the greatest potential to be accepted by target customer segments in Kenya. To gather the relevant data, Arc undertook desk research, conducted stakeholder interviews and engaged focus groups with potential consumers in country.