Global Alliance for Clean Cookstoves   |   Nov 09, 2015
Type: Tool
Topic: Consumer Segmentation
Country: Global

This guide introduces the basic concepts and tools of market research and provides readers with best practices and tips in the design and management of market research in the clean cooking sector. It was created by the Alliance in collaboration with WASHplus as a resource for cookstove and fuel manufacturers, distributors, entrepreneurs, donors, NGOs and other organizations in the clean cooking sector to support them in using market research to uncover consumer insights critical to success in the design and marketing of clean cooking solutions.