Ipsos Ltd   |   Oct 01, 2014
Type: Market Assessments
Topic: Consumer Segmentation, Market Assessments
Country: Kenya
This report summarizes a consumer segmentation and preference study of the Kenyan clean cookstoves and fuels market commissioned by the Alliance. The consumer segments examined in the study were identified by an earlier high level segmentation study that identified them as having the greatest potential to purchase and adopt clean cookstoves and fuels in Kenya. The goal of this phase of the study was to better understand the needs of the segments and to reveal the market triggers that can facilitate large-scale and sustained uptake of clean cooking technologies.