Apr 08, 2014
Type: Market Assessments
Topic: Consumer Segmentation, Market Assessments
Country: Ghana
This report summarizes a consumer segmentation and preference study of the Ghanaian clean cookstoves and fuels market commissioned by the Alliance. Key research objectives included: 1. identify the 3 consumer segments with the greatest potential to reach scale for clean cook stove and fuel adoption in Ghana and 2. better understand the needs of users and to reveal the market triggers that can facilitate large-scale and sustained uptake of clean cooking technologies.