J Rosenbaum, et al.    |   Aug 01, 2013
Type: Market Assessments
Topic: Consumer Segmentation
Country: Bangladesh
This study uses qualitative and quantitative methods that draw from social marketing and social science to explore consumer perceptions of five of the most promising ICS potentially available for distribution in Bangladesh. The study complements other efforts by a range of stakeholders to strengthen marketā€based approaches and consumer choice for improving household air quality and reducing the environmental impacts associated with dependence on biomass fuels.