The Modern Cookstoves campaign was part of the Alliance-supported “Maximizing the Health Benefits of Clean Cooking in Urban Nepal” initiative to promote smoke-free kitchen communities in Nepal. The campaign aimed to inform and communicate with target audiences about a range of available cleaner cooking options (including biogas, induction, rice cookers, LPG, other electric cooking appliances and utensils), while strengthening availability, accessibility, and affordability of these clean cooking options. Primarily targeting women in the Panchkhal and Mandandeupur communities of the Kavrepalanchok district, Modern Cookstoves reached audiences through multiple channels, including social media, radio, SMS, brochures, and local stories in the newspapers. In addition, Modern Cookstoves organized 13 total community-level activities, such as street dramas, community movie screenings, mobile demo kitchen events, and singing competitions. The campaign, which ran from August to December 2018, reached 600,000 people with clean cooking messages.   

Modern Cookstoves was developed by Junkiri Interactive, a creative and communications firm based in Kathmandu, in close partnership with the Clean Cooking Alliance, the government's Alternative Energy Promotion Centre (AEPC), LEADERS Nepal, and the Ajummery Bikas Foundation (ABF).

17 community events (awareness rallies, picnics, tea stalls, cooking with celebrities, school activities, and competitions) were hosted in Panchkhal and Mandandeupur.
Four radio jingles, produced by a renowned Radio DJ, aired over 1,300 times on two different radio stations.
20,000 SMS messages on clean cooking options, benefits, and retail locations in Kavre were sent.
An estimated 600,000 Nepalis were reached with clean cooking messages.